321.783.5232

Florida
& Virginia

Target Marketing

In this video, Jim tells us about target marketing. One approach to marketing is called Shot Gun Marketing. It’s basically blasting out your materials to as many people as possible. Jim says, based on his experience in small business that may be too expensive. Most...

read more

Discounts & Profits

In this video Jim discusses discounts and profits. When should you offer a discount or lower your prices? To answer that question, you must know how much more product you have to sell to make up for the lower price. According to Evan Horowitz of ehadvising.com,...

read more

Business Models

Jim asks the question “What is your expectation for your business?”  Or an even simpler question is “What kind of return are you hoping to get?”  If your expectation is that you get high returns from operating your business, you should look at your business model. A...

read more

Using Time Wisely

Today's world is full of distractions, from social media, cell phone, e-mails, meetings it’s hard to stay focused and work on what is most important. Some people use To Do Lists, but over the years, Jim has found that they do not work.  Instead, Jim schedules an...

read more

Pricing

How do you set a price for your product and/or service? Jim has learned there is no secret formula to follow. It depends on whether you are the buyer or the seller. If you are the buyer, how much are you willing to pay for this product and/or service. If you are the...

read more

Joining Organizations

From your first day in business you will be asked to join various organizations. Some organizations are great to join, and even volunteer with. However, it’s important to find the one that is the right fit for your business. For example, a plumber would not join an...

read more

Buy What The Client Wants

Most all businesses want to offer the very best to their clients. In a technology based business like CCI’s, businesses tend to always go for/purchase the most up to date equipment. As Jim learned early in his career, that is not always the best course of action. Just...

read more

Make Friends

Business friends can be important to increasing your network and in helping your business succeed. And when you need a friend, it is probably too late to make one. CCI's Jim Lewis suggests making a friend with everyone you meet. Friends are not just people...

read more

Mistakes

Everyone makes mistakes. However, before we punish ourselves, we should ask ourselves a serious question. If we try something new, and it did not work out, was it truly a mistake? If we make mistakes that were not tests, it is important to take...

read more

The Need to Change

DON'T BE AFRAID TO TRY SOMETHING NEW IN YOUR BUSINESS The tip for this video is “Don't Be Afraid to Try Something New”. Most of us continually strive to do better. But, most of the time that will require a change and change can be tricky. Winston Churchill said: “To...

read more