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Don’t Get Married To Technology

In this video, Jim discusses the importance of being flexible when it comes to hardware and technology because it is always changing. One example Jim talks about is when the technology of video was developed. The film industry was adamant that film was the only way to...

Videos Dominate Marketing

Videos Dominate Marketing Traditional advertising has dramatically changed and evolved over the years because of the internet and even that has changed as well. Pretty much everything is now geared toward accessibility on internet and anything mobile. Videos have...

Target Marketing

In this video, Jim tells us about target marketing. One approach to marketing is called Shot Gun Marketing. It’s basically blasting out your materials to as many people as possible. Jim says, based on his experience in small business that may be too expensive. Most...

Discounts & Profits

In this video Jim discusses discounts and profits. When should you offer a discount or lower your prices? To answer that question, you must know how much more product you have to sell to make up for the lower price. According to Evan Horowitz of ehadvising.com,...

Business Models

Jim asks the question “What is your expectation for your business?”  Or an even simpler question is “What kind of return are you hoping to get?”  If your expectation is that you get high returns from operating your business, you should look at your business model. A...

Using Time Wisely

Today’s world is full of distractions, from social media, cell phone, e-mails, meetings it’s hard to stay focused and work on what is most important. Some people use To Do Lists, but over the years, Jim has found that they do not work.  Instead, Jim schedules an...