CoreTherma develops innovative passive thermal protection systems designed to safeguard critical assets during power outages, overheating events, and cold‑chain disruptions. With new prototype units ready for market introduction, CoreTherma needed two short promotional videos to explain their technology clearly and professionally — all within a limited budget and a tight timeline.

They partnered with CCI to bring these products to life.

Project Goal

CoreTherma required two digital product videos:

1. RoomSteady – Passive Backup Cooling A 60–90 second promotional video introducing RoomSteady as a simple, safe, and reliable cooling solution for critical assets during power loss or overheating.
2. RackSteady – Sustainable Cold Chain Protection A 60–90 second promotional video positioning RackSteady as an easy‑to‑install thermal solution that provides both backup cooling and improved energy efficiency for refrigerated spaces.

The challenge:

• Only prototype units were available
• The budget was limited
• The videos needed to be completed in under two weeks

Our Solution

CCI developed a streamlined, cost‑effective production approach using a combination of AI tools, 3D animation, and scripted storytelling.

Scriptwriting & Concept Development

CCI wrote two complete scripts that:

• Explained each product’s purpose
• Highlighted key benefits
• Positioned CoreTherma as an innovative leader in passive thermal technology

AI‑Enhanced Production Workflow

To meet the tight deadline and budget, CCI used:

• AI‑generated video for realistic environments and usage
• 3D animation software to visualize the products without requiring full physical builds
• AI‑generated narration for clean, consistent voiceover
• AI‑generated music to create a polished, modern sound
• Motion graphics to reinforce product features and benefits

This approach allowed CCI to deliver high‑quality videos quickly and affordably.

Delivery Timeline

Both videos were completed and delivered in less than two weeks, meeting CoreTherma’s launch schedule and marketing needs.

Results

• Two professional, engaging product videos ready for digital marketing
• Clear messaging that explains complex thermal technology in simple terms
• High‑quality visuals created without full production costs
• A rapid turnaround that supported CoreTherma’s product rollout
• A scalable video style that can be reused for future CoreTherma products

The videos now serve as key assets for CoreTherma’s website, sales presentations, and investor communications.

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