Do you remember the breathtaking opening scene in the 1965 movie “The Sound of Music”? The camera glides across the hills of Austria, with the mountains in the background and Julie Andrews (Maria von Trapp) walks across the grass and sings “the hills are alive with the Sound of Music”…
That scene was actually filmed on a mountain a little over 6 miles (10 kilometers) into Bavaria and according to SoundOfMusic.com,
“The scene was shot from a helicopter and had to be perfectly timed, so one of the crew members hid in the bushes with a megaphone and yelled “Go, Julie” when the helicopter was in the right position. Julie Andrews had great difficulty standing upright because of the jet helicopter’s strong downward drafts.”
Since the invention of drones, we no longer have to worry about getting blown over by a downward draft and we certainly don’t have the expense of hiring a helicopter and a pilot. One of the biggest benefits of an aerial drone is that it won’t be a big expense like it was in the pre-drone days. As a matter of fact, all you need is an operator on the ground and a camera in the gimbal.
A big advantage to using drone footage is that it adds another visual perspective of the subject matter while creating movement and gives the viewer a feeling of being a part of the experience and the message. This creates engagement, emotional involvement, and can more effectively bring about the desired results from watching the video.
Drones don’t compromise video quality either, instead they can increase it. Because of the advancements in camera technology and depending on the quality of the drone, high quality videos are possible, especially with the availability of HD and 4k cameras. There will always be more on that horizon as technology moves forward.
The versatility of drone videos is another benefit to enjoy. They can be edited and re-purposed for other marketing pictures and videos, such as background footage edited with other material. It gives you many more shot options. When you spend money, time and energy on a project, get the most out of it.
How important is it to include videos in your marketing? Julia A of SmallbizGenius.net said
“Video is the future of content marketing. Incorporating it into your marketing strategy is a must if you want to stay on top and keep getting the conversions you need. It’s particularly important to focus on the social media aspect of your video marketing strategy.”
She also gave these statistics:
- Using video on landing pages can increase conversion by 86%.
- 64% of marketers see video as the most difficult content to create.
- Over 500 million hours of video are watched on YouTube every day.
- 85% of Facebook videos are watched without sound.
- 45% of people watch more than an hour of videos on Facebook or YouTube per week.
- 72% of people prefer video over text when learning about a product or service.
- 88% of marketers are satisfied with their social media video marketing ROI.
(Julia A. Aug 12, 2019 SmallGenius.net).
The CCI team has not only been producing and creating videos for more than 40 years but also has a high quality 3DR Solo robotic drone for aerials. This drone is specifically designed for reliably and repeatedly capturing cinematic images. All flight paths can be modified real time, so it’s not just on or off, manual or autonomous flight. The drone flies based on GPS flight paths, called “Smart Shots”. Then CCI can tailor Smart Shots in real time, using as much computer-powered flight or camera control as you need to bring your creative vision to life. It has preset angles and fine-grain tilt control. You can choose to have the Solo copter’s computer act as a second operator, either piloting the drone (locked on predetermined paths for consistent and safe flights) while we manually operate the camera, or we can fly the drone manually while the computer acts as cameraman and keeps the camera framed on the target. Using a total of 3 computers, the drone even eases in and out of key-frames and can stay locked on a subject as you Orbit or Follow.
CCI has a qualified, licensed drone pilot and a fully equipped post-production studio to help your business maximize your marketing with videos. Andy Day, President of Heard Construction in Merritt Island, FL tells why he uses CCI’s drone videography:
“Heard Construction recently looked at drone videos we created of past projects a few years ago with the help of Communications Concepts, Inc (CCI). While doing this we determined that we could still use the crisp, clearly defined video to look at the work that was accomplished as a tool for ideas on other construction projects. We realized that should we shoot this video upfront before Design it could save valuable design and creative time by involving less onsite trips and giving quick answers about site conditions in real time. Thanks to CCI for creating this wonderful tool that continues to benefit our company.”
Contact CCI for a demonstration of this state-of-the art technology and what it can do for you. Call (321)783-5232 or visit our website at www.cci321.com.