Acquiring new customers is one of the most expensive and difficult tasks facing any business. So, building relationships is what becomes most important.
In this tip, Jim discusses building those relationships such as making friends, joining organizations and taking care of your community.
He admits that although he didn’t set out intentionally to just make some new friends, but that was just his style of marketing. It is called Relationship Marketing.
According to an article on Forbes.com, “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.”
Jim had his own experience with this when he built a relationship with the vice president of a business which then resulted in being a catalyst to getting other work in the future. This individual couldn’t do business with Jim in the beginning, but he moved on to another company and was then able to introduce Jim to other department heads which lead to more work for CCI.
Why is relationship marketing important? Selligent.com says, “With 1-to-1 relationship marketing, the company focuses on cultivating a symbiotic relationship with established customers, effectively building a foundation of reciprocal trust so customers can feel a personal connection to the company brand.”
Another source, kimgarst.com lists these five reasons:
1. Build the Know, Like and Trust Factor
2. Word of Mouth Referrals
3. Create Business Opportunities
4. Stay On Top Of Your Audience’s Needs
5. Add Your Own Flare
In closing, Jim reminds us that Relationship Marketing makes the most sense and it is the most fun.
In celebration of Communications Concepts, Inc. 40 years of being business, CCI’s President and Founder, Jim Lewis, is sharing 40 tips that he has learned throughout the years about how to survive and prosper in business.
It’s our hope that in sharing our company’s 40 years of experience that this information helps you improve and grow your business. Subscribe to our social media accounts so you that don’t miss our future business tip and videos on a variety of subjects.