In 2021, with major trade shows repeatedly postponed, a coalition of 15 office furniture manufacturers joined forces to create an innovative alternative: the Spring Breakout Road Show. Their goal was to bring a safe, regional, hybrid event experience directly to customers across the country.

They partnered with CCI to design, support, and produce the entire audiovisual and live‑streaming operation.

Project Goal

The manufacturers needed a way to:

• Host in‑person events without requiring attendees to travel
• Provide a virtual option for those unable to attend
• Move the entire show across eight cities in one month
• Ensure consistent, professional AV support at every stop

The Road Show included product exhibits, industry seminars, and presentations — all requiring reliable, high‑quality production.

Our Solution

CCI engineered a complete mobile production workflow that could be set up quickly, transported safely, and operated consistently across all eight cities.

CCI Provided:

• Full AV support for exhibit areas
• IMAG screens and PA systems
• Robotic PTZ cameras for multi‑angle coverage
• A dedicated live‑streaming computer system
• Portable bonded‑cellular WiFi for reliable internet anywhere
• On‑site CCI AV technicians to set up, operate, and produce each event

Hybrid Event Production

Each stop on the tour — from art galleries to Chicago’s iconic Merchandise Mart — offered a small, regional setting that allowed attendees to participate safely. Meanwhile, CCI streamed every seminar and presentation LIVE on the Spring Breakout Road Show YouTube channel, ensuring full virtual access.

Tour Logistics

The Road Show launched in Dallas and traveled for a month, visiting eight cities. At every location, CCI’s team:

• Set up the AV and streaming systems
• Produced the live sessions
• Managed all technical operations
• Ensured a seamless hybrid experience

Results

• Successful hybrid events across eight cities in 30 days
• High‑quality live streams for remote attendees
• Consistent AV performance at every stop
• A safe, regional alternative to large national trade shows
• Strong collaboration across 15 manufacturers

Client Testimonial

“The guidance of CCI extended beyond the provision of the technology for our Roadshow — they were a true partner in making the events happen. With CCI’s help and guidance, we were able to bring hyper‑local, truly hybrid events for our various partner brands across the country, in many cases bringing the first in‑person events in over a year.” — Stewart Brown, Nook Pod

Call CCI

Planning a hybrid or multi‑city event? CCI provides complete AV, streaming, and production support — from concept to execution. Let’s make your next event happen. Contact us today.  321-783-5232