& Virginia


The tip for this video is “Don’t Be Afraid to Try Something New”. Most of us continually strive to do better. But, most of the time that will require a change and change can be tricky.

Winston Churchill said: “To improve is to change; to be perfect is to change often”.

In celebration of Communications Concepts, Inc. 40 years of being business, CCI’s President and Founder, Jim Lewis, is sharing 40 tips that he has learned throughout the years about how to survive and prosper in business.

Change is important to business and sometimes it’s necessary to make a change to be successful. For instance, Starbucks started off in 1971 selling espresso makers and coffee beans. After a trip to Italy, President and CEO Howard Schultz wanted to brew and sell coffee in European style coffeehouses. Now, there are Starbucks on almost every corner to handle the demand for his coffee.

CCI’s Jim Lewis has found that change can be narrowed down to 5 basic steps:

Step One starts with these questions: Is a change needed? What will the change do? And what will it take to make that change? This is where you acknowledge that a change is needed and there is plan for the change.

Step Two is the buy in from all parties. You must get those affected by the change to be involved because they will have the most concerns.

Step Three is the final development of the change plan. This step is based on the input received from those most affected. This is where any testing of the changes should be done and feedback from the testing should be addressed.

Step Four is to actually implement the change.

Step Five is to evaluate the success of the change. Did the change make an improvement?

It’s our hope that by sharing our company’s 40 years of experience, you will find some takeaways that help you and your business thrive. Please use this information to help improve and grow your business, and subscribe to our social media accounts so you don’t miss our future business tip videos on a variety of subjects.

Be on the lookout for next week’s blog as we talk about “Making Friends”.